How does it work…

Built on evidence-backed principles from behavioural science, psychology, education and coaching, True North helps you integrate low effort, high impact habits into your every day routine.

It starts by helping you define your vision and values so you can align your actions with what genuinely matters to you.

From there, you’ll receive a personalised Blueprint consisting of low effort, high impact habits, as well as a bespoke app that integrates proven tools like journaling, task scheduling and habit tracking into one streamlined system.

The Blueprint is your plan, the app is your toolkit.

The True North app also lets you turn qualitative feelings into quantitative data. By tracking customisable metrics like mood, focus, diet, etc. you can easily see correlations between how you’re feeling and what you’re doing - helping you make better decisions and build habits that work for you.

Everything is built on 6 key principles

  • Motivation comes and goes. Systems are sustainable. True North draws on the insight that habits, routines, and tools are far more effective than relying on your willpower alone. By embedding tiny actions into daily life, you build momentum without burnout.

  • Research from cognitive psychology shows that structured reflection (e.g. journaling) improves decision making, emotional regulation and self-awareness. These outcomes create benefits across all life domains, no matter what your working towards.

  • When our day to day actions don’t align with what we care about, we feel lost and lose momentum. True North will help you reconnect with what you value most - boosting following through and driving long term change.

  • Identity-based behaviour change focuses on becoming the type of person you want to be, not just hitting targets. Small, consistent actions become evidence for a new identity that reflects your ideal self. This perspective is paramount for anyone seeking long term behaviour change/habit formation.

  • Your thoughts shape the choices you make and the outcomes you experience. Grounded in research on cognitive bias and neuroplasticity, this principle recognises that by repeating positive, values aligned thoughts, you can rewire your internal narrative, reshaping your perception and your reality.

  • Big, irregular efforts often burn out or fail to stick — but small, repeatable wins compound into lasting change. By focusing on low-effort, high-outcome habits that seamlessly fit into your day, True North sets you up for sustainable, long-term success.